KISKA - the Integrated Design Development Process

Explanation of the Integrated Design Development Process.

Integrated Design Development (IDD) is the KISKA concept that underpins all our values and everything we do. Through IDD we channel our creativity, energy and insight to achieve design solutions that communicate our clients' messages and strengthen their brand values. Successful IDD creates design solutions that communicate the right messages to the right people, consistently, over all brand-relevant media. In this process Kiska synthesises basic market and brand strategic conclusions, the most important elements of the brand, the product, and its environment before developing a coordinated and targeted market response. Through IDD we help our clients to focus on key issues and concepts as well as establishing strong brand directions and strategies. In summary, Kiska designs success.